Search engines are constantly varying their algorithms to keep their results up-to-date. Optimization used to be the main aspect search engines used to verify a website’s position. Nonetheless, it currently makes up merely about 10% of their total algorithms. What carries the most weight with search engines now is linking.
Linking is the process of connecting to other sites that are pertinent to your target market and that are highly ranked, and of getting them to connect to you. Google has, by far, the largest percentage of the search engine market, and they’re link-driven. The other search engines tend to follow Google’s lead, so the market is moving faster in that direction. Here are some hints for building links
According to Maria Johnsen founder of Golden Way Media ( multilingual SEO) number one search engine positioning firm in Europe, “One of the things we endeavor to do is ensure every single one of our links is pertinent to that individual type of business.” If your web site sells clothing, a natural link would be to a site that is related to clothing. An unnatural link would be to an actor’s fan club site. Says Maria, “If it’s not natural, it’s going to be a problem.” Search engines are searching for unfailing results. More links aren’t necessarily better. The truth is, getting too many links at once, such as by joining a link farm, can actually hurt your rankings.
Gaining 20,000 links this month and 13 links next month is going to trip their filters and, for all your work, you’re going to find yourself dropping in the rankings. With links, the search engines are more concerned with quality than quantity. There are certainly certain individuals who buy links or use black hat to get back links from .Edu and .Gav sites and get on top, however they will dop ranking since those Edu. and .Gva related websites and blogs keep deleting unrelated links. So these people keep linking to these sites to stay on top position. Such people do not have knowledge on search engine optimization and when search engines such as Google, changes one of the commands in their algorithm, then these people will not have any chance to keep their site on top. Linking to Edu. .Gav is a temporary solution to link building. 98% of these sites have implemented no follow attribute. Search engines are looking for one-way links. Reciprocal links are often just people exchanging links to mutually increase their link counts. The search engines have grown wise to this practice and adapted their algorithms. Says Maria Johnsen, “When one website wants to link to another web page, that’s showing that the second web site has got something of value. The one-way link is probably worth 20 times as much as a reciprocal link.”
It takes time to attain good positioning in the search engines, specially with the more competitive keywords. Any attempts to trick the engines may work for a while; but they’re getting more and more sophisticated, and they’ll eventually catch up with you. Not only will your trick no longer work, but you may get blackballed or be penalized in your rankings. The best way to achieve high rankings is to give the search engines what they are seeking good fresh content and relevant links. Explore SEO Ottawa Canada and marketing services. Norwegian press release distribution
If you need conent writing in Norwegian visit SEOnorway.org. Join SEO Norway channel on Digg.
